Spec Ad · 2025
Corvette — Dream On
ClientSpec Concept
RoleAssistant Director / Producer
Year2025
Scope20+ Crew
Views6K
PlatformInstagram
A childhood dream turned high-speed reality, built around the feeling of finally becoming the person you've always imagined.
This Corvette spec ad follows a young boy dreaming about one day getting behind the wheel, a teen chasing that fantasy through a video game, and an adult finally living it for real.
The Goal
Sell Corvette on feeling instead of specs, and frame the car as the payoff of a long-held dream rather than a performance number.
The Intent
A spot built to trace one dream from a kid's imagination to the driver's seat. Spec work, so no campaign numbers sit behind it. What it argues is that a brand story can carry an ad without a single spec on screen.
Role
Assistant Director / Producer
Key Contributions
- Scouted and secured locations across a multi-setup shoot
- Coordinated production logistics and kept a large crew on schedule
- Ensured full coverage was captured to support the edit's three-act arc
- Held crew morale and problem-solved in real time to make the day
Full Credits
- Director
- Filip Fas @flipfotography
- Director of Photography
- Filip Fas @flipfotography
- Producers
- Vitoria Cassiano, Pablo Arias @pablorobertoarias, Leo Justiniano @viewsbyelose, Filip Fas @flipfotography
- Assistant Directors
- Vitoria Cassiano, Alexa Selca @alexaselca
- Talent
- Leo Justiniano @viewsbyelose + sibling
- Gaffers
- Alex Shaak @shaakstudios, Jorge Quintero @jorgequintero.dp
- Key Grips
- Pablo Arias @pablorobertoarias, Norman Rubinsky @normanrubinsky
- Grips
- Travis Persick @travismakesmovies, Kaitlyn Kim @awakeinrecluse, Gianofrano Corey @gianfrancoreyy, Raúl Fernando @raulfernandostudio
- Production Design Lead
- Ria Manghani @ri_manghani
- Art Department
- Vitoria Cassiano, Caelen @spectacle_cas
- Makeup
- @trashbabbyy
- Assistant Camera
- Leo Justiniano @viewsbyelose, Evan Werner @evanvverner, Bruno Aponte @brunoa.psd
- Production Assistant
- Gianofrano Corey @gianfrancoreyy
- BTS Photo / Video
- Mais Alsewaify @maiismaze
- On-Set Sound Recordist
- @ayoochillstudios
- Sound Designer & Mixer
- Andrew Wodzanowski at Harbor Picture Company
- Color
- Filip Fas @flipfotography
- Editor
- Filip Fas @flipfotography
- Camera Van
- Lasso Creative Film Co. @lassoinc
- Car Hookup
- Elias Urquia @eliasurquia
Stills
